The most current and useful types of marketing analysis, can be described along the axes of descriptive versus prescriptive and campaign versus person focused. Which one is most relevant for you?Read More
When I started working at Netsociety in 2009, together with my colleagues, I organized an event about Conversion Attribution. Already then, we declared the last click model for dead.
Now, about 8 years later, most companies are just about ready to incorporate attribution models into their daily marketing practice and understand the incremental value of each channel.Read More