https://www.renenijhuis.nl/digital-marketing/blog daily 0.75 2020-07-26 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1491589399757-I5UULC0ZJ9F4QI38ER7N/banner_6.jpg René Nijhuis Digital Marketing and Analytics Blog https://www.renenijhuis.nl/digital-marketing/blog/2019/10/6/some-guiding-principles-for-success-on-social-media monthly 0.5 2019-10-06 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1570359961793-QME8X1SVTTWKGET5PX1H/princples.jpg René Nijhuis Digital Marketing and Analytics Blog - Some guiding principles for success on social media Some principles… https://www.renenijhuis.nl/digital-marketing/blog/dataprivacy-faktor monthly 0.5 2019-10-06 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1515678002720-IRRX8253KSB0D22YG6PB/CBA_3166.jpg René Nijhuis Digital Marketing and Analytics Blog - Developments in Data Privacy for 2018/2019 (2/2) https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1515678190207-YE2TF57TBPDV0DYBXSZE/faktor-team-1.jpg René Nijhuis Digital Marketing and Analytics Blog - Developments in Data Privacy for 2018/2019 (2/2) The management team at Faktor, from left to right: Tim Geenen, Anke Kuik, Niels Baarsma, Johan de Groot. https://www.renenijhuis.nl/digital-marketing/blog/gdpr-brave monthly 0.5 2019-10-06 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1515677080995-NEHH8B5U51H78K6UJMD1/CBA_3144.jpg René Nijhuis Digital Marketing and Analytics Blog - Developments in Data Privacy for 2018/2019 (1/2) https://www.renenijhuis.nl/digital-marketing/blog/the-four-cardinal-points-of-marketing-analysis monthly 0.5 2018-01-09 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1511542588877-J66M4873CPDPOM7R7Z4R/renenijhuis_digitalmarketing_blog1.jpg René Nijhuis Digital Marketing and Analytics Blog - The four cardinal points of marketing analysis. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512219301123-734LGGMMFIGQ6HL03IML/Screen+Shot+2017-12-02+at+13.53.34.png René Nijhuis Digital Marketing and Analytics Blog - The four cardinal points of marketing analysis. Specifications of all types of marketing attribution. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512325607523-PX4Y2CAS423W0TAE9932/Screen+Shot+2017-12-03+at+19.25.19.png René Nijhuis Digital Marketing and Analytics Blog - The four cardinal points of marketing analysis. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512219580670-YDK7ZFZWY2D9YAAE3RS8/Screen+Shot+2017-12-02+at+13.58.51.png René Nijhuis Digital Marketing and Analytics Blog - The four cardinal points of marketing analysis. Attribution of branded clicks following TV campaign. https://www.renenijhuis.nl/digital-marketing/blog/marketing-mix-modeling monthly 0.5 2018-01-09 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512299978260-K5SRN53P86XMZHW00BAZ/Screen+Shot+2017-12-03+at+12.18.16.png René Nijhuis Digital Marketing and Analytics Blog - Marketing mix modeling. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1513185616709-TZ6LDZBQ2IBTYZT200M8/Screen+Shot+2017-12-13+at+18.17.46.png René Nijhuis Digital Marketing and Analytics Blog - Marketing mix modeling. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1511532535266-GTGK6VES0O07FU0P2I2M/renenijhuis_digitalmarketing_marketingmixmodeling.jpg René Nijhuis Digital Marketing and Analytics Blog - Marketing mix modeling. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512299035615-QFHV0HZSUKW87SF785D0/Screen+Shot+2017-12-03+at+11.58.42.png René Nijhuis Digital Marketing and Analytics Blog - Marketing mix modeling. https://www.renenijhuis.nl/digital-marketing/blog/game-theory-in-conversion-attribution monthly 0.5 2017-12-08 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512303829139-EV7BMZ23137NG7HQMEJI/LogisticRegressionResults.png René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. Logistic Regression Results: to what extent did presence in the conversion path by the individual channel improve chances of conversion? https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512309483697-PLQ9JUG4JQCUQFE54W97/Screen+Shot+2017-12-03+at+14.43.07.png René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. Competitive Game theory - In search of the "Nash Equilibrium" https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512321650102-JGPREOUQUKLCCBK4MWQV/Shapley_value_formula.png René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. The Shapley Value Formula https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512309132806-Q4FRO7B3A2OJP6EV04UL/HiddenMarkovFlowchart.png René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. Hidden Markov Flowchart - Visitors moving from one state to the next and the tooltip shows the channels that were responsible for the transition. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512302469790-GAYFGMIZS2VXRGUZUV4F/Screen+Shot+2017-12-03+at+13.00.43.png René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512308733390-8TWBUX1VFZS8KO9WHQ65/Screen+Shot+2017-12-03+at+14.44.15.png René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. Hidden Markov - Three states in the Conversion Funnel. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1511624304726-L8JNBZ0LF7FUBA4C8N5U/renenijhuis_digitalmarketing_conversion+attribution.jpg René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512308877720-UY5I6AHMKZGQLE8CFQDL/Screen+Shot+2017-12-03+at+14.43.39.png René Nijhuis Digital Marketing and Analytics Blog - Data driven models in conversion attribution. How many visitors do i have in each of the conversion stages and which channels were responsible for bringing them in? https://www.renenijhuis.nl/digital-marketing/blog/changing-the-core-of-digital-marketing-consultancy monthly 0.5 2017-12-08 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1511779685656-3WC6504VJNUVD3N9EUER/renenijhuis_digitalmarketing_consultancy.jpg René Nijhuis Digital Marketing and Analytics Blog - Changing the core of digital marketing consultancy. https://www.renenijhuis.nl/digital-marketing/blog/data-activation-frequently-asked-questions monthly 0.5 2017-12-08 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1511781620267-X2A9YO6Z30QQ3KGTWBXI/renenijhuis_digitalmarketing_activation.jpg René Nijhuis Digital Marketing and Analytics Blog - Data activation - frequently asked questions. https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1511454779068-4LUXUP49A2Q1A5HXCUBQ/NormalDistributions.png René Nijhuis Digital Marketing and Analytics Blog - Data activation - frequently asked questions. Two 'normal distributions', left relatively heterogeneous, right relatively homogeneous, https://www.renenijhuis.nl/digital-marketing/blog/digital-marketing-according-to-dr-brian-clifton monthly 0.5 2017-12-08 https://images.squarespace-cdn.com/content/v1/58ca51d2cd0f6839cddd3292/1512737210041-053X5578CPHLAKLXKCO7/renenijhuis_digitalmarketing_blog René Nijhuis Digital Marketing and Analytics Blog - Digital Marketing according to Dr. Brian Clifton. https://www.renenijhuis.nl/digital-marketing/blog/category/How+To monthly 0.5 https://www.renenijhuis.nl/digital-marketing/blog/category/Activation monthly 0.5 https://www.renenijhuis.nl/digital-marketing/blog/category/Modeling monthly 0.5 https://www.renenijhuis.nl/digital-marketing/blog/category/Data+Activation monthly 0.5 https://www.renenijhuis.nl/digital-marketing/blog/category/Attribution monthly 0.5 https://www.renenijhuis.nl/digital-marketing/blog/category/Data+Privacy monthly 0.5 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