In this second blog post on Data Privacy Developments in 2018, I talk to Anke Kuik about the company she co-founded, called Faktor. This company is in the process of developing a decentralized identity management platform, that could revolutionize the way data is being used in digital marketing.Read More
First of a series of two blog posts about Privacy Developments to watch in 2018. In this article we discuss briefly the GDPR and a new browser with privacy at its core.Read More
The most current and useful types of marketing analysis, can be described along the axes of descriptive versus prescriptive and campaign versus person focused. Which one is most relevant for you?Read More
Marketing Mix Modeling is a practice that has long been out of reach for the majority of advertisers, because of the cost involved.
Nowadays an increasing number of technical solutions allow more widely distributed Attribution data to be projected into the future. In this blog post, I test how far you can take it by applying Excel add-ons that are available to just about anyone.Read More
When I started working at Netsociety in 2009, together with my colleagues, I organized an event about Conversion Attribution. Already then, we declared the last click model for dead.
Now, about 8 years later, most companies are just about ready to incorporate attribution models into their daily marketing practice and understand the incremental value of each channel.Read More
Digital Marketing Consultancy is on the verge of being disrupted. Technology takes over the tedious work that before consultants would get paid dearly for. Data lets advertisers target more accurately than marketers would have been able to do manually. What does this mean for the advertiser and the marketing consultant?Read More