The most current and useful types of marketing analysis, can be described along the axes of descriptive versus prescriptive and campaign versus person focused. Which one is most relevant for you?Read More
The term "Data Activation" suggests that data in itself is inactive.
That is correct. 0's and 1's show little intent and most companies have heaps of them, waiting to be activated in order to make them useful in marketing.
This blog post goes over some of the questions you might have regarding that process.Read More